Bachelor's Degree Programs

Quezon City Campus  >  Academic Programs  >  Bachelor's Degree  >  Bachelor of Science in Business Administration (Major in Marketing Management)
Bachelor of Science in Business Administration (Major in Marketing Management)

Bachelor of Science in Business Administration (Major in Marketing Management)

Our Bachelor of Science in Business Administration major in Marketing Management lets you learn all the ins and outs of how businesses connect with their customers. We’ve designed the curriculum to give you a solid foundation in marketing principles while also offering hands-on experience. Explore key areas like consumer behavior, market research, brand management, and digital marketing.

Welcome to the exciting world of business administration! Here’s what you can look forward to when you join our BS in Business Administration major in Marketing Management program:

  • Create Winning Marketing Strategies: Design campaigns that not only catch people’s attention but also build brand loyalty and drive business growth.
  • Conduct Market Business Research: Gain expertise in gathering and analyzing market data to make SMARTER smart, informed decisions.
  • Leverage Digital Marketing: The digital world is huge for marketers. Learn how to use online tools and platforms to engage with customers.
  • Manage Brands and Products: Understand the art and science behind building strong brands and managing product life cycles.
  • Benefit from Consultancy Program: Learn how to develop effective marketing campaigns, enabling businesses to improve their competitive edge and achieve sustainable success in the marketplace.
  • Prepare for Internship Program: Apply your academic knowledge in real-world settings and gain practical experience in various aspects of business operations.

  • Get familiar with franchising: Understand franchising principles, business operations, and strategic management and how to effectively manage franchise operations.  

  • Develop expertise in advertising: Discover the secrets of impactful advertising and have in-depth training in creating compelling ad campaigns, understanding consumer behavior, and leveraging various media platforms. 
  • Learn retail management: Discover the secrets of impactful advertising and have in-depth training in creating compelling ad campaigns, understanding consumer behavior, and leveraging various media platforms. 


CAREER OPPORTUNITIES:

A degree in business administration major in marketing management offers a solid foundation for a variety of career paths. Here are some specific roles and career paths you can pursue:


Immediate Professional Roles

  • Marketing Coordinator
  • Sales Representative
  • Market Research Analyst
  • Social Media Manager
  • Digital Marketing Specialist
  • Advertising Account Executive
  • Product Marketing Assistant
  • Retail Marketing Coordinator
  • Business Operations Analyst

Advanced Career Options 
With further experience and professional development, you can advance into higher-level roles such as:

  • Sales Manager
  • Marketing Manager
  • Business Manager
  • Brand Manager
  • Digital Marketing Manager
  • Chief Marketing Officer
  • Business Development Manager
  • Sales Director
  • Market Research Manager


Let's Talk!

Mobile: 0917-596-8545

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Career Center

Antipolo, Rizal Campus

156 M.L. Quezon Avenue, Antipolo City, Rizal

(02) 8-6965368
0917-596-8559

Quezon City Campus

960 Aurora Boulevard Quezon City PH 1109

(02) 3-438-4580
0917-596-8545

Guimba Campus

Provincial Road, Saranay District, Guimba, Nueva Ecija

0997-781-5423