Bachelor of Science in Business Administration ( Major in Marketing Management )

Bachelor of Science in Business Administration (Major in Marketing Management)

Our Bachelor of Science in Business Administration major in Marketing Management lets you learn all the ins and outs of how businesses connect with their customers. We’ve designed the curriculum to give you a solid foundation in marketing principles while also offering hands-on experience. Explore key areas like consumer behavior, market research, brand management, and digital marketing. 

Welcome to the exciting world of business administration! Here’s what you can look forward to when you join our BS in Business Administration major in Marketing Management program:

  • Understand and Apply Marketing Principles: Learn the core concepts of marketing, from why people buy what they buy to how to effectively promote products and services.
  • Create Winning Marketing Strategies: Design campaigns that not only catch people’s attention but also build brand loyalty and drive business growth.
  • Conduct Market Research: Gain expertise in gathering and analyzing market data to make smart, informed decisions.
  • Leverage Digital Marketing: The digital world is huge for marketers. Learn how to use online tools and platforms to engage with customers.
  • Manage Brands and Products: Understand the art and science behind building strong brands and managing product lifecycles.


A degree in business administration major in marketing management offers a solid foundation for a variety of career paths. Here are some specific roles you can pursue:

Immediate Professional Roles

  • Marketing Coordinator
  • Sales Representative
  • Market Research Analyst
  • Social Media Manager
  • Digital Marketing Specialist
  • Advertising Account Executive
  • Product Marketing Assistant
  • Retail Marketing Coordinator
  • Business Operations Analyst

Advanced Career Options 
With experience and further professional development, you can advance into higher-level roles such as:
  • Sales Manager
  • Marketing Manager
  • Business Manager
  • Brand Manager
  • Digital Marketing Manager
  • Chief Marketing Officer
  • Business Development Manager
  • Sales Director
  • Market Research Manager

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