Bachelor of Arts in Communication

Bachelor of Arts in Communication


The WCC College of Communication Arts (CCA) envisions itself as an innovative and competitive department that provides not only quality education but also promotes social awareness, social responsibility, and sustainable development through the power of communication, media and technology.


The WCC College of Communication Arts (CCA) is committed to produce globally competitive communication citizens of the world anchored on Filipino and Christian values through the use of modern tools and technologies, and become purposeful contributors to the society and to the ever-changing communication fields.


  1. Define and access information needs; assess and organize information an knowledge; produce, share and utilize information and knowledge.
  2. Communicate in different formats and platforms (print, broadcast and online).
  3. Prepare communication/media plan.
  4. Conduct communication and media research and evaluation.
  5. Develop and produce communication materials in different formats and platforms.
  6. Demonstrate communication management and leadership skills.
  7. Develop entrepreneurial capabilities.
  8. Adhere to ethical standards and practices.
  9. Know and practice rights and responsibilities and accountabilities in the communication profession.
  10. Demonstrate a development orientation in communication work.
  11. Apply communication theories/models, principles, practices and tools in development work.
  12. Apply WCC Core Values in their personal and professional endeavors as effective and responsible World Citizens


  • Writer / Journalist
  • News Anchor
  • Marketing Officer
  • Copywriter
  • Brand Strategist
  • Social Media Manager
  • Editor
  • Media Producer
  • Media Director
  • Events Planner
  • Public Relations Specialist
  • Digital Strategist
  • Human Resources Manager
  • Parelegal
  • Professor

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