World Citi colleges

Innovative Digital Marketing

Digital marketing is very adaptive, diverse, and measurable. Digital marketing techniques keep up with new trends and opportunities as technology develops. 

This course will equip you with the knowledge and skills to develop and implement innovative digital marketing strategies while leveraging analytics for data-driven decision-making. It covers a wide range of topics in digital marketing and analytics, with a focus on innovation and practical application. Topics include digital marketing fundamentals, content marketing, social media marketing, SEO, paid advertising, analytics tools, and performance optimization. It should provide you with the knowledge and skills needed to excel in the dynamic field of digital marketing. 

Course Duration

18 hours (9 modules) 

Class Schedule 

August 19 to 31, 2024

Monday to Thursday (Online) - 7:00 P.M. to 9:00 P.M.

Saturday (On-site) - 9:00 A.M. to 2:00 P.M. 

Course Outcome

By the end of this course, you will be able to learn:

  •        Utilize Various Tools in Digital Marketing
  •        Utilize Data and Analytics
  •        Create High-Quality Content
  •        Build and Enhance Brand Identity
  •        Maximize Social Media Marketing
  •        Incorporate Influencer Marketing
  •        Optimize Search Engine Visibility
  •        Efficiently Manage PPC Advertising
  •        Utilize Email Marketing Effectively
  •        Interpret Data Insights
  •        Apply CRM Principles
  •        Leverage Personalization
  •        Analyze Innovative Campaigns
  •        Optimize Campaign Performance

Who Should Enroll?

Marketing Professionals, Business Owners and Entrepreneurs, Digital Marketing Enthusiasts, Content Creators, SEO Specialists, Social Media Managers, Email Marketers, Marketing Analysts, Advertising Professionals, Students and Recent Graduates, Professionals in Transition, Marketing Consultants, Sales Professionals, Mid-level Managers, Non-Profit Organizations, and Career Advancers

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